Finding any type of bow tie – including fashion-forward casual ones – just got a lot easier, thanks to two Midwest entrepreneurs.

Indianapolis native Cris Dorman, owner of Indy-based public relations and branding firm Brandrenew, and Chicago-based entrepreneur Weston Sedgwick, founded Rock My Bow Tie (, a company dedicated exclusively to offering fashionable bow ties for everyday wear.

According to Sedgwick, the launch of Rock My Bow Tie is a response to the resurgence of the bow tie as an everyday and everywhere trendy clothing option. “Fun or formal – bow ties are a simple and eye-catching way to express you personality. Plus, we were tired of searching the limited selection at department stores and tux shops and only finding options with glitter or sequins.”

Once a style reserved for the most formal occasions, men everywhere are casually sporting bow ties with a jacket and jeans for a night out on the town. They have become a fashion statement – and a conversation piece.

Rock My Bow Tie offers a trendy selection of our own designs. The unique character of a self-tie bow tie – the only type offered at Rock My Bow Tie – is part of what makes the bow tie special. If you’re a new bow tie wearer, features a video demonstration that will help you get your bow tie looking just right.

Most other consumer bow tie options currently offer only a limited selection – and most of these options are only appropriate for extremely formal occasions. Rock My Bow Tie offers a vibrant selection of bow ties in a variety of patterns that are perfect for everyday wear and for every type of occasion.

A Mission of Fashion, Affordability AND Philanthropy
At only $25 a tie, the site’s offerings are affordable – and philanthropic. For every bow tie purchased, Dorman and Sedgwick will donate a portion to the Testicular Cancer Foundation for support of testicular cancer awareness, research and early detection.

“The bow tie is typically a ‘manly’ accessory,” said Dorman. “So we thought it was appropriate for a portion of proceeds to go toward promoting awareness and early detection of cancer of the balls.”

Connect for Discounts, Featured Items
Rock My Bowtie also frequently offers special promotions via their Facebook page ( and features a bow tie of the month for $20. With free shipping when you buy two or more ties, we not only carry the best bow ties available, we are one of the most affordable places to buy bow ties online.

For more information, contact Cris Dorman at 888.473.2993 or cris(at)rockmybowtie(dot)com.


Rock My Bowtie is an online, e-commerce site offering affordable, high-quality, high-fashion bow ties for any occasion. With every Bow Tie purchased, Rock My Bow Tie will donate a portion of the sale to testicular cancer research. Visit to shop the selection, learn how to “rock” your bow tie, or find out more about their mission and philanthropy.

Contact: Cris Dorman, Principle, Brandrenew & Co-Founder, Rock My Bow Tie
cris(at)brandrenew(dot)net | |