Your Brand Renewal Process
When our clients come to us with a vision of a campaign, we analyze the approach from various angles and give specific steps to reach the objective.
Assessment
Research Company | Perform Internal Assessment | Gather Competitive Intelligence | Conduct Key Informant Interviews | Evaluate Previous Brand
Evaluation
Look at Public Perception Vs Desired Perception | Identify Gaps Between Vision/Mission/Brand | Determine Branding Needs
Creation
Craft Brand Conception & Creation Possibilities | Review & Revise Campaign | Finalize & Launch Refreshed Brand
Validation & Evaluation
Review Revised Brand | Educate New Brand Usage for Management & Employees | Monitor Key Brand Metrics & Update as Needed